THE GXC AT A GLANCE
Our Manifesto
(What we believe, and what we invite you to believe too)
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We believe group fitness isn’t just a great workout, but a performing art rooted in rhythm, emotion, and shared human chemistry. And if you’ve ever felt a room come alive, if you’ve ever seen someone get lost in the music or leave your class looking a little more like themselves… you don’t believe it’s just a workout either.
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You’ve felt it. That quiet shift when everyone’s breath syncs up, when the energy in the room changes, when movement becomes something more than sets and reps. That kind of experience doesn’t happen by accident, and it’s not something most certifications prepare you to create.
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They teach you what to coach (form, safety, structure), but not how to guide people into presence, build trust with your voice, or create emotional arcs through music… where clients lose track of time, and collective joy takes over. Science calls it flow, culture calls it ritual, and your heart probably calls it the reason you started teaching in the first place.
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But you were only certified to teach movement, and then left to figure out how to create that feeling on your own. We built the Conservatory to fill that gap. with tools and training that bring that deeper layer into focus. It’s how you design a class that people talk about for days, or return to week after week because it gives them something deeper than a sweat.
We study how music and movement synchronize the brain, how your voice and presence regulate the nervous system, how story structure can guide a room from effort into euphoria. We translate the research into practices you can apply in tonight’s class.
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We do this because we have seen what happens when an instructor learns to shape energy, when a playlist becomes a sonic story, when a cue lands at the exact moment someone thinks of giving up and instead decides to rise up.
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You begin to create the kind of classes that stay in people’s hearts, not just their calendars. That they feel the impact from as they go through their day. They respond differently to life’s challenges. They feel vibrantly alive, unstoppable, confident, embodied, clear-minded, grounded, and connected to their purpose. As a result, attendance rises, retention sticks, word of mouth grows, and you (maybe for the first time in a long time) feels fueled instead of drained.
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If you have ever walked out of class and thought, there is more inside me than what just happened, you are not alone. If you have ever wished your certification had shown you how to move hearts as confidently as you move bodies, you are in the right place. We are here to study the art, apply the science, and protect the soul of this work together.
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That is the promise of the Conservatory. Movement that means something. Classes that people remember. Teaching that lights the room and lights you, too.
Who It’s For
• Instructors who want to create classes that move people, not just physically, but emotionally. Whether you feel stuck, burnt out, or just know you’re meant for something deeper, the Conservatory gives you the tools to teach with impact, confidence, and purpose.
• Studio owners who want a consistent, elevated experience across every class on the schedule. One that keeps clients coming back and instructors inspired to grow.
What You Get
• Six bingeable, science-backed courses that break down the art of cueing, music, presence, and experience design. So you’re not just guessing what makes a great class, but instead you’re learning exactly how to create one that moves people and keeps them coming back.
• Live masterclasses and monthly challenges that help you explore new ideas, sharpen your voice, and experiment with tools that stretch both your skillset and your sense of what’s possible in the room.
• A private forum and community where you can ask questions, share what’s working, and learn through honest dialogue with instructors who care just as much as you do. Because the path gets easier (and a lot more fun) when you’re not walking it alone.
• A gamified learning platform that makes growth feel good. Earn points, badges, and unlock rewards as you progress, so development doesn’t feel like another to-do list, but instead it feels like momentum.
• Direct mentorship from Shay and a hand-picked crew of veteran instructors who’ve taught thousands of classes, led teams, and navigated the same highs and hurdles you’re facing now. They’re here to see you and help you rise.
What You’ll Learn
• Experience architecture rooted in flow-state psychology: so your classes feel less like a workout, and more like a journey people don’t want to leave. You’ll learn how to shape energy, emotion, and rhythm to guide your room into presence and peak performance.
• Music selection and seamless transitions: so your playlist doesn’t just fill space, it becomes the emotional engine of your class. You’ll learn how to build soundscapes that lift the room, support your coaching, and make movement feel like magic.
• Magnetic cueing and embodied voice work: so your words land with power, precision, and purpose. You’ll learn how to lead with vocal tone, timing, and presence that calms, energizes, and connects, regulating nervous systems (including your own).
• Instructor identity and confidence on the mic: so you’re not imitating someone else’s style, but teaching from a grounded sense of who you are. You’ll develop clarity, charisma, and a presence that feels both authentic and unmistakably yours.
• Intention setting and community-building rituals: so your class becomes more than just a place to move. It becomes a space where people feel seen, safe, and stirred to access their potential. You’ll learn how to cultivate belonging and collective joy, one beat, one breath at a time.
Built on Evidence & Experience
We blend science with soul so you’re not just learning what should work, you’re learning what actually does.
• Flow-state neurochemistry helps you lead people into full presence and peak performance so your class becomes a place where stress melts away and transformation begins.
• Music and movement research shows how rhythm shapes energy, emotion, and group connection so your playlist becomes a tool, not just a vibe.
• Behavioral psychology reveals how to build trust, inspire consistency, and spark long-term growth in your clients and yourself.
• Decades of coaching across 4 continents mean every strategy has been tested, refined, and proven in real studios with real people.
We don’t teach trendy theories. We teach what works on the mic, with real stakes, and lasting impact.
The Core Curriculum
Six bingeable courses (unlocked one at a time) to help you build skills step-by-step without overwhelm.
1. Ultimate Experiences & Flow States
Learn how to structure classes with emotional arc and energetic pacing, so you can deliver classes that feel unforgettable, and get clients hooked for life.
2. Musicology & Playlist Mastery I
Master BPM mapping, track selection, and energy waves, so your playlists coach right alongside you and light up the room.
3. Musicology & Playlist Mastery II
Level up your transitions and tell sonic stories that give people goosebumps, so you can engineer moments that make people feel something.
4. The Art of Coaching & Cueing
Learn voice dynamics, layered cue stacks, and presence under pressure, so your words land with energy and clear direction.
5. Radiant Magnetism
Unlock the persona, confidence, and presence that draws people in, so you stop performing and start leading.
6. Intention Setting & Collective Joy
Craft themes and rituals that foster belonging, so people don’t just show up, they feel like they’re come home.
Lessons average 10 minutes so you can watch on a break and apply that same day.
Growth That Feels Like Play
• Earn points and badges as you level up your skills and confidence.
• Climb the leaderboard and unlock real rewards (mentorship calls, merch, and more).
• Binge courses like a Netflix series. Each module unlocks the next, without overwhelm.
• Participate in challenges alongside other instructors and you learn and level up your skills together.
Because mastery sticks better when it’s fun. And your development should feel as energizing as your class.
The Core Curriculum
Six bingeable courses (unlocked one at a time) to help you build skills step-by-step without overwhelm.
1. Ultimate Experiences & Flow States
Learn how to structure classes with emotional arc and energetic pacing, so you can deliver classes that feel unforgettable, and get clients hooked for life.
2. Musicology & Playlist Mastery I
Master BPM mapping, track selection, and energy waves, so your playlists coach right alongside you and light up the room.
3. Musicology & Playlist Mastery II
Level up your transitions and tell sonic stories that give people goosebumps, so you can engineer moments that make people feel something.
4. The Art of Coaching & Cueing
Learn voice dynamics, layered cue stacks, and presence under pressure, so your words land with energy and clear direction.
5. Radiant Magnetism
Unlock the persona, confidence, and presence that draws people in, so you stop performing and start leading.
6. Intention Setting & Collective Joy
Craft themes and rituals that foster belonging, so people don’t just show up, they feel like they’re come home.
Lessons average 10 minutes so you can watch on a break and apply that same day.
The Power of Community
This isn’t solo work. Inside our private Forum, you’ll find a global crew of instructors sharing insights, giving feedback, and cheering you on.
Shay and the coaching team are inside too, answering questions and celebrating your wins.
This is your creative lab, your lifeline, and the crew of fit pros like you that you’ve been looking for.
Live Masterclasses & Challenges
Every month, you’ll get either:
• A masterclass with Shay or a guest expert on coaching, cueing, music, or leadership.
• A challenge designed to push your creativity and sharpen your impact.
Fan favorites include:
Make Them Feel Something (21-day Experience Design Challenge)
10 Days to Killer Playlists in Less Time
Replays drop in your member portal so you can participate anytime.
